/* ==========================================
   BYLINE — CONTENT-TO-CASH AGENCY
   Typography: Fraunces (editorial serif) + DM Sans
   Palette: Deep ink, warm parchment, gold
   ========================================== */

:root {
  --ink: #0D1117;
  --ink-soft: #161B22;
  --parchment: #F5F0E6;
  --parchment-deep: #EDE7D9;
  --gold: #C8963E;
  --gold-light: #E8C07A;
  --text: #1C2128;
  --text-mid: #4B5563;
  --text-soft: #9CA3AF;
  --white: #FFFFFF;
  --border: #E5E1D8;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html {
  font-size: 16px;
  scroll-behavior: smooth;
}

body {
  font-family: 'DM Sans', system-ui, sans-serif;
  background: var(--parchment);
  color: var(--text);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(245, 240, 230, 0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 18px 40px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.nav-tagline {
  font-size: 0.8125rem;
  color: var(--text-mid);
  font-weight: 300;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}

/* HERO */
.hero {
  padding: 100px 40px 80px;
  background: var(--ink);
  color: var(--white);
  overflow: hidden;
}
.hero-grid {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.hero-eyebrow {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 28px;
  font-weight: 500;
}
.hero-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 300;
  line-height: 1.08;
  letter-spacing: -0.03em;
  margin-bottom: 28px;
  color: var(--white);
}
.hero-headline em {
  font-style: italic;
  color: var(--gold-light);
}
.hero-lede {
  font-size: 1.0625rem;
  line-height: 1.7;
  color: rgba(255,255,255,0.65);
  max-width: 520px;
  margin-bottom: 36px;
}
.hero-tagline-row {
  display: flex;
  align-items: center;
  gap: 12px;
}
.hero-tag {
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.5);
  padding: 6px 14px;
  border: 1px solid rgba(255,255,255,0.15);
  border-radius: 2px;
}
.hero-tag-sep {
  color: var(--gold);
  font-size: 1rem;
}
.hero-visual {
  position: relative;
  height: 420px;
}
.hero-shape-panel {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 4px;
  padding: 48px 40px;
  position: relative;
  height: 100%;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.hero-quote-mark {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 6rem;
  line-height: 1;
  color: var(--gold);
  opacity: 0.6;
  font-weight: 300;
  margin-bottom: -16px;
}
.hero-quote-mark--right {
  position: absolute;
  bottom: 24px;
  right: 32px;
}
.hero-quote {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 1.5rem;
  font-style: italic;
  font-weight: 300;
  color: rgba(255,255,255,0.8);
  line-height: 1.4;
  margin-bottom: 20px;
}
.hero-quote-sub {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.35);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  font-size: 0.75rem;
}
.hero-geo {
  position: absolute;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(200,150,62,0.15), transparent 70%);
}
.hero-geo--1 {
  width: 260px;
  height: 260px;
  top: -40px;
  right: -60px;
}
.hero-geo--2 {
  width: 160px;
  height: 160px;
  bottom: 20px;
  right: 40px;
  background: radial-gradient(circle, rgba(200,150,62,0.08), transparent 70%);
}

/* MANIFESTO */
.manifesto {
  padding: 100px 40px;
  background: var(--parchment);
}
.manifesto-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.manifesto-label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
  font-weight: 500;
}
.manifesto-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(2rem, 3.5vw, 2.75rem);
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 64px;
  max-width: 640px;
}
.manifesto-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: 4px;
  overflow: hidden;
}
.manifesto-col {
  padding: 48px 40px;
  background: var(--white);
}
.manifesto-col--accent {
  background: var(--ink);
  color: var(--white);
}
.manifesto-col-label {
  font-size: 0.6875rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-mid);
  margin-bottom: 16px;
  font-weight: 500;
}
.manifesto-col--accent .manifesto-col-label {
  color: rgba(255,255,255,0.4);
}
.manifesto-col-body {
  font-size: 0.9375rem;
  line-height: 1.75;
  color: var(--text);
  margin-bottom: 16px;
}
.manifesto-col-body:last-child { margin-bottom: 0; }
.manifesto-col--accent .manifesto-col-body {
  color: rgba(255,255,255,0.7);
}

/* PROCESS */
.process {
  padding: 100px 40px;
  background: var(--ink-soft);
  color: var(--white);
}
.process-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.process-label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
  font-weight: 500;
}
.process-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.02em;
  margin-bottom: 64px;
  max-width: 600px;
}
.process-steps {
  display: flex;
  flex-direction: column;
  gap: 0;
  margin-bottom: 56px;
}
.process-step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 40px;
  padding: 48px 0;
  border-top: 1px solid rgba(255,255,255,0.08);
  align-items: start;
}
.process-step:last-child { border-bottom: 1px solid rgba(255,255,255,0.08); }
.process-step-num {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 3rem;
  font-weight: 300;
  color: rgba(255,255,255,0.15);
  line-height: 1;
  letter-spacing: -0.03em;
}
.process-step-title {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 1.375rem;
  font-weight: 400;
  color: var(--white);
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}
.process-step-desc {
  font-size: 0.9375rem;
  line-height: 1.7;
  color: rgba(255,255,255,0.55);
}
.process-aside {
  background: rgba(200,150,62,0.08);
  border: 1px solid rgba(200,150,62,0.2);
  border-radius: 4px;
  padding: 24px 28px;
}
.process-aside p {
  font-size: 0.9375rem;
  color: var(--gold-light);
  font-style: italic;
  font-family: 'Fraunces', Georgia, serif;
  font-weight: 300;
}

/* POSITIONING */
.positioning {
  padding: 100px 40px;
  background: var(--parchment);
}
.positioning-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.positioning-badge {
  display: inline-block;
  font-size: 0.6875rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-mid);
  border: 1px solid var(--border);
  padding: 6px 16px;
  border-radius: 2px;
  margin-bottom: 32px;
}
.positioning-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 400;
  line-height: 1.25;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 64px;
  max-width: 640px;
}
.positioning-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 0;
  align-items: start;
}
.positioning-divider {
  width: 1px;
  background: var(--border);
  align-self: stretch;
  margin: 0 48px;
}
.positioning-col-title {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  margin-bottom: 28px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--border);
}
.positioning-col-title--no { color: var(--text-soft); }
.positioning-col-title--yes { color: var(--gold); }
.positioning-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.positioning-list li {
  font-size: 0.9375rem;
  color: var(--text-mid);
  padding-left: 24px;
  position: relative;
}
.positioning-list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 10px;
  width: 8px;
  height: 1px;
  background: var(--border);
}
.positioning-list--yes li::before {
  background: var(--gold);
}
.positioning-list--yes li {
  color: var(--text);
}

/* NUMBERS */
.numbers {
  padding: 100px 40px;
  background: var(--ink);
  color: var(--white);
}
.numbers-inner {
  max-width: 1200px;
  margin: 0 auto;
}
.numbers-eyebrow {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
  font-weight: 500;
}
.numbers-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.02em;
  margin-bottom: 64px;
}
.numbers-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.05);
  border-radius: 4px;
  overflow: hidden;
  margin-bottom: 48px;
}
.numbers-stat {
  padding: 48px 40px;
  background: rgba(255,255,255,0.03);
  border-right: 1px solid rgba(255,255,255,0.05);
}
.numbers-stat:last-child { border-right: none; }
.numbers-stat-val {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(2.5rem, 4vw, 3.5rem);
  font-weight: 300;
  color: var(--white);
  letter-spacing: -0.04em;
  line-height: 1;
  margin-bottom: 8px;
}
.numbers-stat-label {
  font-size: 0.8125rem;
  color: rgba(255,255,255,0.5);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.numbers-stat-note {
  font-size: 0.8125rem;
  color: rgba(255,255,255,0.3);
  line-height: 1.5;
}
.numbers-phases {
  display: flex;
  flex-direction: column;
  gap: 2px;
  background: rgba(255,255,255,0.04);
  border-radius: 4px;
  overflow: hidden;
  border: 1px solid rgba(255,255,255,0.05);
}
.numbers-phase {
  display: flex;
  align-items: center;
  gap: 24px;
  padding: 20px 28px;
  background: rgba(255,255,255,0.02);
  border-top: 1px solid rgba(255,255,255,0.04);
}
.numbers-phase:first-child { border-top: none; }
.numbers-phase-label {
  font-size: 0.6875rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gold);
  min-width: 200px;
  font-weight: 500;
}
.numbers-phase-desc {
  font-size: 0.9rem;
  color: rgba(255,255,255,0.5);
}

/* CLOSING */
.closing {
  padding: 100px 40px;
  background: var(--parchment-deep);
}
.closing-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}
.closing-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  font-weight: 400;
  line-height: 1.25;
  letter-spacing: -0.025em;
  color: var(--ink);
  margin-bottom: 28px;
}
.closing-body {
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--text-mid);
  margin-bottom: 56px;
  max-width: 620px;
  margin-left: auto;
  margin-right: auto;
}
.closing-statement {
  border-top: 1px solid var(--border);
  padding-top: 40px;
}
.closing-statement p {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 0.9375rem;
  font-style: italic;
  color: var(--text-soft);
}

/* FOOTER */
.footer {
  padding: 64px 40px;
  background: var(--ink);
  color: var(--white);
}
.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}
.footer-logo {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 2rem;
  font-weight: 700;
  color: var(--white);
  letter-spacing: -0.03em;
  display: block;
  margin-bottom: 16px;
}
.footer-desc {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.4);
  line-height: 1.7;
  max-width: 340px;
}
.footer-meta p {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.4);
  line-height: 1.7;
  margin-bottom: 12px;
}
.footer-meta p:last-child { margin-bottom: 0; }
.footer-tagline {
  font-family: 'Fraunces', Georgia, serif;
  font-style: italic;
  color: var(--gold-light) !important;
  margin-top: 20px;
}

/* ==========================================
   RESPONSIVE
   ========================================== */

@media (max-width: 1024px) {
  .hero-grid {
    grid-template-columns: 1fr;
    gap: 60px;
  }
  .hero-visual { height: 280px; }
  .positioning-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .positioning-divider {
    width: 100%;
    height: 1px;
    margin: 0;
  }
  .footer-inner {
    grid-template-columns: 1fr;
    gap: 40px;
  }
}

@media (max-width: 768px) {
  .nav-inner { padding: 16px 24px; }
  .hero { padding: 64px 24px 56px; }
  .hero-headline { font-size: 2.25rem; }
  .hero-lede { font-size: 1rem; }
  .manifesto, .process, .positioning, .numbers, .closing { padding: 72px 24px; }
  .manifesto-grid { grid-template-columns: 1fr; }
  .manifesto-col { padding: 36px 28px; }
  .process-step { grid-template-columns: 60px 1fr; gap: 24px; padding: 36px 0; }
  .process-step-num { font-size: 2.25rem; }
  .numbers-grid { grid-template-columns: 1fr; }
  .numbers-stat { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.05); }
  .numbers-stat:last-child { border-bottom: none; }
  .numbers-stat { padding: 32px 28px; }
  .numbers-phase { flex-direction: column; align-items: flex-start; gap: 6px; }
  .footer { padding: 48px 24px; }
  .hero-tagline-row { flex-wrap: wrap; }
}

@media (max-width: 480px) {
  .hero-headline { font-size: 1.875rem; }
  .hero-visual { height: 220px; }
  .hero-shape-panel { padding: 32px 28px; }
  .hero-quote { font-size: 1.25rem; }
  .closing-headline { font-size: 1.5rem; }
  .manifesto-headline, .process-headline, .positioning-headline, .numbers-headline { font-size: 1.5rem; }
}